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Showing posts from February, 2024

6 Innovative Uses of Augmented Reality in Modern Billboard Ads

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Billboard ads have been a staple in advertising for decades, captivating audiences with their larger-than-life presence along highways, in city centres, and even on buildings. However, in today's digital age, traditional billboard ads are getting a high-tech upgrade thanks to augmented reality (AR) technology. Augmented reality seamlessly blends the physical world with digital elements, creating immersive experiences that engage viewers like never before. Let's explore six innovative ways billboard ads  are utilising AR to capture attention and leave a lasting impression.   Interactive Product Demonstrations Imagine driving past a billboard ad for a new smartphone and being able to see a virtual demonstration right before your eyes. With AR technology, brands can create interactive billboard ads that allow viewers to interact virtually with products. Whether it's trying on virtual clothing or test-driving a car, these immersive experiences make billboard ads more engag

7 Ways to Use Digital Signage in the Hospitality Industry

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In today's dynamic and competitive hospitality industry, digital signage has become increasingly important in shaping the guest experience. Digital signage, encompassing interactive displays and multimedia content, offers many benefits for hoteliers and businesses in the hospitality sector.  It provides a modern touch to the overall ambience and significantly enhances the guest experience, making it more convenient, engaging, and personalised. This blog post will explore seven impactful ways digital signage can elevate the guest experience, from interactive wayfinding solutions to personalised guest communication.   1. Interactive Wayfinding Solutions Digital signage is a powerful tool for providing interactive wayfinding solutions within hotel premises. Digital maps and directions allow guests to easily navigate the property, locate amenities, and find their desired destinations without confusion. This feature significantly reduces the stress and frustration often associated w

6 Innovative Uses of Augmented Reality in Modern Billboard Ads

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Billboard ads have been a staple in advertising for decades, captivating audiences with their larger-than-life presence along highways, in city centres, and even on buildings. However, in today's digital age, traditional billboard ads are getting a high-tech upgrade thanks to augmented reality (AR) technology. Augmented reality seamlessly blends the physical world with digital elements, creating immersive experiences that engage viewers like never before. Let's explore six innovative ways billboard ads  are utilising AR to capture attention and leave a lasting impression.   Interactive Product Demonstrations Imagine driving past a billboard ad for a new smartphone and being able to see a virtual demonstration right before your eyes. With AR technology, brands can create interactive billboard ads that allow viewers to interact virtually with products. Whether it's trying on virtual clothing or test-driving a car, these immersive experiences make billboard ads more engag