6 Innovative Uses of Augmented Reality in Modern Billboard Ads
Billboard ads have been a staple in advertising for decades, captivating audiences with their larger-than-life presence along highways, in city centres, and even on buildings. However, in today's digital age, traditional billboard ads are getting a high-tech upgrade thanks to augmented reality (AR) technology. Augmented reality seamlessly blends the physical world with digital elements, creating immersive experiences that engage viewers like never before. Let's explore six innovative ways billboard ads are utilising AR to capture attention and leave a lasting impression. Interactive Product Demonstrations Imagine driving past a billboard ad for a new smartphone and being able to see a virtual demonstration right before your eyes. With AR technology, brands can create interactive billboard ads that allow viewers to interact virtually with products. Whether it's trying on virtual clothing or test-driving a car, these immersive experiences make billboard ads more engag...